Question 1

What exactly does Page Quality Checker do?

Accepted Answer

It runs 108 automated checks across 12 modules against any public URL and returns a scored report in about 60 seconds. The checks cover security, ad policy compliance, tracking tags, SEO, page speed and Core Web Vitals, mobile responsiveness, legal and privacy compliance, HTML and form validation, accessibility, domain and server health, conversion and UX, and content quality. Every finding comes back as Pass, Warn, or Fail with a plain-English explanation of how to fix it.

Question 2

Do I need to install anything?

Accepted Answer

No. There is no plugin, no browser extension, no script to add to your site, and nothing to install locally. You paste a URL and we fetch and render the page ourselves using a real headless browser. That also means you can audit any publicly accessible page — including sites you do not own or control.

Question 3

How long does an audit take?

Accepted Answer

Most audits finish in under 60 seconds. Pages that are unusually slow to load, or that sit behind aggressive rate limiting, can take a little longer because we wait for the page to fully render before running the checks. You can leave the page while an audit runs; the report will be waiting in your history when you return.

Question 4

Can I audit a page I do not own?

Accepted Answer

Yes, as long as it is publicly accessible. We only fetch and analyse the page exactly the way a normal visitor or search engine crawler would. This is why the tool works well for agencies auditing prospective clients, and for competitive research.

Question 5

Do you offer a free audit?

Accepted Answer

Yes. Paste any URL and run an audit without creating an account — your score, grade and pass/warn/fail counts appear straight away. Create a free account (no payment details) to unlock the full module-by-module report with every check and fix; the audit you already ran is saved to your new account.

Question 6

Do I need to choose between a landing page and a website audit?

Accepted Answer

No. There is one audit, and it runs all 12 modules on every URL — a campaign landing page, a homepage, or any other public page. You no longer need to decide which modules apply. Each audit is saved under a project named automatically after the domain, so www.example.com is filed under “Example”.

Question 7

What are the 12 modules?

Accepted Answer

01 Security and Malware, 02 Ad and Policy Compliance, 03 Tracking and Tags, 04 SEO Fundamentals, 05 Legal and Compliance, 06 Page Speed and Core Web Vitals, 07 Mobile and Design, 08 Domain and Server, 09 Conversion and UX, 10 HTML and Form Validation, 11 Accessibility, and 12 Content Quality. Every audit runs all 12 (your plan determines which are unlocked).

Question 8

Does it check whether my conversion tracking actually works?

Accepted Answer

Yes, and this is one of the checks people find most valuable. A tag that loads is not the same as a tag that records. Module 03 verifies that GA4, Google Tag Manager, Consent Mode v2 and advertising pixels are present and configured correctly, and Module 10 checks whether forms genuinely submit and fire a confirmation event. A page where the tag fires on load but never records the conversion looks completely healthy from the outside — that is precisely the failure mode this catches.

Question 9

Will it tell me if my page breaks Google Ads policy?

Accepted Answer

Module 02 checks landing pages against common Google and Meta ad policy rules — restricted claims, required disclosures, destination requirements, and similar. It is an automated check against known policy patterns, and it will catch the mistakes that most often trigger a review. It is not a substitute for reading the policies or for a legal opinion, and passing it is not a guarantee that a human reviewer will approve your page.

Question 10

Can it audit pages behind a login?

Accepted Answer

Not currently. We fetch pages the way an anonymous visitor would, so anything requiring authentication, a password, or a session cookie will not be reachable. If a page returns a login wall, the audit will report that rather than analysing the protected content behind it.

Question 11

How often should I run an audit?

Accepted Answer

Before every launch, at minimum. Beyond that it depends on how often the page changes: teams shipping weekly tend to audit weekly, while a stable brochure site is fine on a monthly cadence. Third-party scripts, ad platform policies, SSL certificates and Core Web Vitals thresholds all drift over time, so a page that passed three months ago will not necessarily pass today.

Question 12

How is the score calculated?

Accepted Answer

Every check returns Pass, Warn, or Fail. Those results are weighted by severity — a failing SSL certificate counts far more heavily than a meta description that is a few characters short — and rolled up into a single score out of 100, plus a letter grade. A score of 80 or above means the page is safe to launch. Between 60 and 79 means proceed with caution and resolve the warnings. Below 60 means there are critical issues you should fix before sending traffic.

Question 13

What is the difference between a Warning and a Fail?

Accepted Answer

A Fail is something that can actively cost you money or break functionality — a suspended ad account, an expired certificate, a form that does not submit, a tracking tag that never records. A Warning is something worth improving that is not currently breaking anything, such as an image that could be served in a more modern format, or a meta description slightly outside the recommended length. Fix all Fails before launch; work through Warnings in priority order afterwards.

Question 14

Can I export or share the report?

Accepted Answer

Yes. Every report can be exported to PDF, which is what most agencies hand to clients. Reports also have a shareable link so you can send findings to a developer or stakeholder without giving them access to your account.

Question 15

Are the reports white-labelled?

Accepted Answer

Agency plans include branding options so the exported PDF carries your logo rather than ours. If white-labelling is central to how you deliver work, get in touch before you subscribe and we will confirm exactly what is included at your tier.

Question 16

Does it tell me how to fix what it finds?

Accepted Answer

Yes. Every finding includes a plain-English explanation of what is wrong, why it matters, and what to do about it — often with the specific command, header, or configuration change needed. The goal is that a marketer can understand the finding and a developer can act on it without a translation step in between.

Question 17

How long are my past reports kept?

Accepted Answer

Audit history is retained for the lifetime of your account so you can track a page over time and show improvement. If you delete your account, reports are removed along with it.

Question 18

How much does it cost?

Accepted Answer

Pricing is tiered by how many websites you look after. Free covers one website with a few audits a month and 5 of the 12 modules. Paid plans start at one website and go up to 25, each website getting its own monthly re-audit allowance, and all 12 modules run on every audit. Ultimate is priced on request for larger volumes. Full current pricing is on the Pricing page — we keep it there rather than here so it is never out of date.

Question 19

Do you charge per audit or per month?

Accepted Answer

Plans are subscriptions, billed monthly, quarterly or yearly. Each plan covers a number of websites, and every website gets its own re-audit allowance each month — so you are not sharing one pool across clients. This works out considerably cheaper than per-audit pricing for anyone auditing regularly. If your volume is genuinely unpredictable, contact us and we can talk about what makes sense.

Question 20

Can I cancel anytime?

Accepted Answer

Yes. There is no lock-in and no cancellation fee. If you cancel, your plan stays active until the end of the period you have already paid for, and you keep access to your existing reports.

Question 21

What payment methods do you accept?

Accepted Answer

We process payments through Cashfree, which supports UPI, major credit and debit cards, net banking, and popular wallets. Payment details are handled entirely by the payment provider and never touch our servers.

Question 22

Do you offer plans for agencies managing many clients?

Accepted Answer

Yes. Agency tiers include higher audit volumes, multi-project organisation, and report branding. If you are managing a large number of client accounts and the standard tiers do not fit, get in touch and we will work something out.

Question 23

Which Core Web Vitals do you measure?

Accepted Answer

All three current ones: Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint — with Total Blocking Time reported as the lab proxy for interaction latency. We also report Time to First Byte, total page load time, and PageSpeed Insights scores for both mobile and desktop.

Question 24

Do you check accessibility?

Accepted Answer

Module 11 checks against WCAG 2.1 AA criteria that can be reliably detected automatically — ARIA roles, colour contrast ratios, alt text, keyboard navigability, and heading structure. Automated tooling can only catch a portion of accessibility issues; roughly a third, by most estimates. It is a useful floor, not a certification, and meaningful accessibility work still needs manual testing with real assistive technology.

Question 25

Does the audit affect my analytics or ad spend?

Accepted Answer

Our crawler loads the page like a browser, so if you have analytics installed it may register the visit. If that matters to you, filter our user agent in GA4. We do not click ads, submit forms with real data, or interact with the page in any way that would cost you money.

Question 26

Can I audit a staging or password-protected site?

Accepted Answer

Only if it is publicly reachable. Staging sites behind HTTP basic auth, an IP allowlist, or a VPN will not be accessible to our crawler. A common workaround is to whitelist our crawler or temporarily expose the staging URL, though for most teams it is simpler to audit immediately after deploying to production.

Question 27

Do you support single-page applications?

Accepted Answer

Yes. We render pages with a real headless browser and wait for JavaScript to execute before running the checks, so React, Vue, Angular and similar frameworks are analysed as a user would actually see them — not as an empty HTML shell.

Question 28

Is there an API?

Accepted Answer

An API for triggering audits programmatically and pulling results into your own dashboards or CI pipeline is on the roadmap. If this would change how you use the product, tell us — we prioritise partly on how many people are actually waiting for something.

Question 29

How do I sign in?

Accepted Answer

Most people sign up with Google, which creates the account in one step and means there is no password to manage or forget. If you signed up this way, always use "Continue with Google" to sign back in — there is no password on the account to reset.

Question 30

What data do you store about the pages I audit?

Accepted Answer

We store the URL, the audit results, and the metadata needed to render your report and history. We do not store full copies of your pages, and we do not use your audit data to train models or share it with third parties. The Privacy Policy covers this in full.

Question 31

Can other people see my audits?

Accepted Answer

No. Audits are private to your account unless you explicitly generate a share link for a specific report. Anyone with that link can view that one report; nobody can see your account, your history, or your other audits.

Question 32

How do I delete my account?

Accepted Answer

You can delete your account from your profile settings. Deletion removes your audit history and personal data. If you would rather export your reports first, do that before deleting — the action cannot be undone.

Question 33

Are you GDPR compliant?

Accepted Answer

We handle personal data in line with GDPR requirements, including the right to access and delete your data. Details of what we collect, why, and how long we keep it are set out in the Privacy Policy. If you need a Data Processing Agreement for your own compliance, contact us.

Questions, answered.

Getting started

Audits & checks

Reports & scores

Pricing & billing

Technical

Account & data

Still have a question?